Love cereal and cookies? It's your lucky day.
As reported by Elizabeth Flood in FoodDive, "WK Kellogg Co. is bringing the indulgent experience of a chocolate chip cookie to the cereal aisle." The new partnership between the cereal juggernaut and Crumbl, the cult-classic cookie chain "represents a fusion of two brands known for their dedication to delivering exceptional food experiences," said Sawyer Hemsely, Crumbl founder, who added, “whether enjoyed for breakfast, as a snack, or as an indulgent treat, Kellogg’s Crumbl Chocolately Chip Cereal aims to delight consumers with its irresistible flavor profile."
Eric Schroeder with Food Business News notes that the cereal was developed as a collaborative effort between Crumbl’s menu and R&D team, alongside WK Kellogg Co’s product developers.“We’re proud to partner with Crumbl. Crumbl’s unique food, distinct packaging and passionate fan base makes this innovation a great add to our portfolio of iconic cereals," Laura Newman, the Vice President of Brand at WK Kellogg, said in a statement.
The first flavor of the partnership will be a classic chocolate chip with boxes reaching stores nationwide as early as this summer.
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